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公共关系学导论
关键字：公共管理学导论|公共关系学|公共关系学试题及答案

学校价格：￥电话咨询	网上优惠价：￥享团购	关注度：404人
总课时：预约咨询	开班日期：电话咨询	上课时段：全日制\|周末班\|寒暑假
授课学校：北京爱预科教育学校
上课地点：北京市海淀区清华东路

　　课程介绍

　　WhatisPublicRelations?WhatdoesaPublicRelationspractitionerdoandwhatistheroleofPublicRelationsinatechnologically-connectedgloballandscape?WhatisthenatureofthePublicRelationsprocessandhowtodevelopPublicRelationsstrategiesandtactics?Inthiscourse,youwilllearnwhatPublicRelationsis,whataresomeofthekeygrowthareasinPublicRelations,andthefutureofthepractice.YouwilllearnaboutthevarioustheoriesofPublicRelationsandhowtoputthesetheoriestousewhencarryingoutPublicRelationsactivities.ThecoursewillprovideyouabigpictureofthePublicRelationsprocess,andtheimportantrolesofstrategyandtacticsintheprocess.ThisisafoundationcourseforstudentswantingtopursuecareersinpublicrelationsaswellasarefresherforentrylevelPRpractitionerswantingtobrushupontheirknowledgeofthefield.Throughoutthecourse,IwillconversewithyouabouttheongoingtrendsintechnologyandcultureandthewaysinwhichthesetrendsareshapingPRacrosstheglobe.ComejoinmeinthisfuntourofPublicRelationspractice,PRtheories,andthePRprocess.WewilllearntogetheraboutthenatureofPRinourtechnologically-powerednetworkedsocietiesandthewaysinwhichPRcareersarebeingtransformedbyglobalconversations.

　　课程目录

　　1IntroductiontoPublicRelationsinNewMediaEnvironment

　　1.1WelcomeVideo

　　1.2.1IntroductiontoPRPart1-DefinitionofPublicRelations

　　1.2.2IntroductiontoPRPart2-PublicRelationsFunctions

　　1.3.1PublicRelationsSkillsetsPart1-Writing

　　1.3.2PublicRelationsSkillsetsPart2-Research

　　1.4.1RolesofaPRPractitionerPart1-ADayIntheLifeofaPRPractitioner

　　1.4.2RolesofaPRPractitionerPart2-Activities

　　1.5PRJobsandTrends

　　1.6.1PublicRelationsOrganizationsPart1-RolesPerformedbyPRPractitioners

　　1.6.2PublicRelationsOrganizationsPart2-EmergingTrends

　　1.7NewMedia-DefinitionandTrends

　　2PublicRelationsTheory

　　2.1PublicRelationsTheory-Whatistheory

　　2.4.1Dialogue

　　2.7.1-TheoriesofPublic

　　2.3.1ExcellenceTheory

　　2.5.1-CriticalTheoryPart1-KeyElementsofCriticalTheory

　　2.3.2.RelationshipManagementTheory

　　2.7.2-TheoriesPublicOpinion

　　2.2PublicRelationsTheory-Gruning-HuntModel

　　2.4.2-EngagementTheoriesPart1-EngagementandThePracticeofPRinSocialMediaLandscape

　　2.5.2-CriticalTheoryPart2-Culture-CenteredApproachinCriticalPublicRelations

　　2.4.3-EngagementTheoriesPart2-EngagementandPolicy

　　2.3PublicRelationsTheory-Excellence,RelationshipManagement,andRhetoricalTheory

　　2.3.3-RhetoricalTheory

　　2.4

　　2.4DialogueandEngagementTheories

　　2.5PublicRelations-CriticalTheory

　　2.6-TheoriesofMedia

　　2.7-TheoriesofPublicandPublicOpinion

　　2.8.TheoriesofPersuasion

　　3PublicRelationsStrategy

　　3.1StrategyandTactics

　　3.5.1-Objective

　　3.2PublicRelationsPlanningProcess

　　3.5.2-StrategyOverview

　　3.3Research

　　3.5.3-ProactiveStrategy

　　3.4-Audience

　　3.5.4-ReactiveStrategy

　　3.5-ObjectivesandStrategy

　　3-5-5-MessageStrategyPart1-Source

　　3.5.6-MessageStrategyPart2-Content

　　4PublicRelationsTactics,Trends,andSkillsfortheFuture

　　4.1PublicRelationsTactics,Trends,andSkillsfortheFuture

　　4.2PRTrends

　　4.3-PRSkillsoftheFuture

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公共关系学导论
关键字：公共管理学导论|公共关系学|公共关系学试题及答案