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- 课程详细介绍
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公共关系学研究
关键字:公共关系学研究对象|公共关系学研究生|公共关系学专门研究
学校价格:¥电话咨询 网上优惠价:¥享团购 关注度:440人 总课时:预约咨询 开班日期:电话咨询 上课时段:全日制|周末班|寒暑假 授课学校:北京爱预科教育学校 上课地点:北京市海淀区清华东路 课程介绍Perhapsyouarefamiliarwithresearch.Youmighthavelearnedaboutresearchormaybeyouconductresearchinyourlife.HowisthatdifferentfromresearchinPublicRelationspractice?Inthiscourse,youwilllearnthefoundationsofresearchinPR.PRresearchisappliedresearch.Practicalapplicationofresearchallowsyoutoimprovetheorganization’sperformance.ResearchcanbeusedinmanywaysinPublicRelationspractice.Forexample,youcanuseresearchtoanalyzeandassessaneedfortheorganization,ensureyourobjectivesarerealisticandconnectedtoyouroutcome,identifyanddescribetherelevantpublics,brainstormandtestmessagesandchannels,monitortheprogressofyourPRefforts,showimpactandeffectivenessofyourprogram.Thiscoursewillprovideyouthebasicknowledgetoplan,design,andconductresearchtosolveaPRproblem.ThiscourseisdesignedforstudentswantingtopursuecareersinpublicrelationsaswellasarefresherforentrylevelPRpractitionerswantingtobrushupontheirknowledgeofthefield.ComejoinmeinthistourofresearchinPRwhereyouwilllearntouseresearchasthebackboneofyourstrategicdecisionsbasedonevidence.课程目录1IntroductiontoPublicRelationsResearch1.1WelcomeVideo1.2.1CourseIntroduction1.2.2IntroductiontoPRResearch1.3.1ResearchinPRPart1-ResearchONandFORPublicRelation1.3.2ResearchinPRPart2-TheSignificanceandApplicationofResearchinPR1.4.1AppliedvsAcademicResearchPart1-AgendaandGoalsofResearch1.4.2AppliedvsAcademicResearchPart2-InterpretationandInformationUse1.4.3AppliedvsAcademicResearchPart3-ResearchContribution1.5.1ResearchMethodsinPRPart1-InformationCollection1.5.2ResearchMethodsinPRPart2-QuantitativeandQualitativeResearchMethodsIntroduction编号 班级名称 开班日期 教学点 网上优惠价 网上支付
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